Client project
02Internal Business Tool

Eitel Invest: Custom CRM

A custom CRM built for the company's own workflow, with structured customer data, status tracking and an internal dashboard.

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Eitel Invest: Eitel Invest: Custom CRM

Client

Eitel Invest

Project type

Internal Business Tool

Role

Architecture, development & implementation

Tech stack

ReactTypeScriptPostgreSQLREST APIAuthWorkflow Design

Summary

An internal tool that centralises customer and lead information, replacing fragmented workflows with structured records and clear status tracking.

The client

Eitel Invest

Eitel Invest works with customers and leads whose information needs to stay complete, current and accessible to the team handling them.

The challenge

The business needed a more structured way to manage customer and lead information instead of relying on fragmented workflows across separate files and notes.

What I built

I built the CRM: the data model, the authenticated backend access, the customer and lead records, the status tracking and the internal dashboard. Fields and views follow the company's own process rather than a generic template.

Implementation

Key implementation details.

  • Centralised customer and lead records
  • Structured, business specific data entry
  • Status tracking across the process
  • Contact information kept in one place
  • Authenticated access to the internal tool
  • Dashboard overview of current records

Gallery

Inside the project.

Authenticated entry point: a focused login screen with a single primary action.Auth
01Authenticated entry point: a focused login screen with a single primary action.
Internal dashboard I built: sidebar navigation, key figures and a feed of recently added records.Dashboard
02Internal dashboard I built: sidebar navigation, key figures and a feed of recently added records.
Customer form with business specific fields, so the data entered matches the company's own workflow.New record
03Customer form with business specific fields, so the data entered matches the company's own workflow.

What this demonstrates

Translating a real business process into a structured internal system, from data model to daily operator interface.

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